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Business Continuity Planning

The Power of LinkedIn for BC/DR

With the ever-growing amount of social media platforms, it’s inevitable that you find yourself using at least one form of social media throughout the day. As of 2017, 77% of US adults are on social media; odds are, you are using one of them. In the professional world, social media is a great way to network, build B2B partner relationships and form avenues of communication between other individuals in your industry. Here are some interesting facts about the platform that may boost your professionalism the most, LinkedIn.

As of 2018, LinkedIn has over 500 million members. Of those members, 260 million log-in monthly, and of those monthly users, 40% are daily users. That makes for a great tool to utilize in building beneficial business relationships with others in the business continuity and disaster recovery industry. In fact, amongst Fortune 500 Companies, LinkedIn is the most used social media platform.  Most users of LinkedIn are high-level decision makers who leverage the platform to accomplish a variety of business tasks. Whether its gathering news, marketing, networking, or hiring, the opportunities are endless. Ninety-one percent of executives rated LinkedIn as their number one choice for professionally relevant content. Content consumption has jumped tremendously over recent years, so it’s no longer just person-to-person interaction, it is also useful for reading and sharing business content amongst a large set of people, across many different industries, including business continuity and disaster recovery.

A tool so powerful is only beneficial if you use it properly, so put some time into creating a powerful, attention grabbing LinkedIn profile. Here are a few tips on how to spruce up your profile:

  • Be warm and welcoming: This might seem like common sense, but you want people to click follow, not unfollow.
  • Choose a Professional Photo: A clear, friendly, professional picture is important. Don’t have a photo of you with a group of friends from last week’s party.
  • Show relevant work information: List some achievements, projects, and overall professional experience that sets you apart from others or makes you more valuable.
  • Update your status: Activity goes a long way, it shows you care and that you are actively trying to further yourself professionally. Ideally, update your status once a week.
  • Build up your connections: Now that you have your profile all figured out it’s time to add some connections. Don’t go overboard, keep it relevant. Try to start with a minimum of 50-100 connections.

Social media isn’t going away any time soon, and LinkedIn is basically a must have in the professional world.  Now that I’ve thrown some facts and tasks your way, you have a good foundation to help you grow your LinkedIn profile. And may I suggest a great starting point, follow BC in the Cloud for up-to-date business continuity and disaster recovery news and insight.