It’s fair to say that 2020 threw quite a few curveballs at everyone and the hits kept coming throughout the year. I should have known it was going to be bad when a customer contacted me in January 2020 to see if I could help them source masks from another customer for operations in China, well ahead of anyone being worried COVID-19 was going to land in the US. In reality, the virus was already here but no one knew.
As I reflect on the past year, two things become abundantly clear: 1. business continuity as it existed a year ago hadn’t yet evolved to deal with a multi-vector crisis that had a duration measured in months and 2. we’re all still hanging in limbo waiting for things to go back to “normal”, whatever our individual definitions are of that term.
Most of us are sitting one leg over the fence on establishing a new baseline but still clinging onto what used to be, and this isn’t accidental. When you look at traditional business continuity programs, they look like a cycle starting at one place, running around the circle, and ending back at the top while we rinse and repeat. We assume the flow, most of the time, will be to prepare while everything is normal, wait for an event to happen, respond to the event, and go back to a pre-event steady state. We incorporate learning and improvements, but these typically are incremental. This pandemic is forcing a full evaluation of how we plan and respond and what “steady state” even means.
We, at Infinite Blue, have constantly engaged our customers, partners, and industry leaders in an attempt to understand this extended crisis and how we as a global community are responding to every aspect of it. We’ve conducted several panelist webinars, hosted daily podcasts on C-19 Daily with a few special guests, and even converted our annual in-person user group into a half-day learning event.
Throughout it all, we’ve been asked to share what others are doing, how each organization is performing, and how we could improve understanding and response to the events unfolding. In response, we’ve released several new offerings including IB Connect, Turnstile, Sendigo, an After-Action Report, and BC in the Cloud Core, a turnkey version of our flagship application. We hope that these expanded offerings help organizations have a better awareness of events when they occur and can communicate impacts more clearly to employees, customers, board members, and community members.
I want to thank our customers and our team for helping us to earn a few awards along the way in 2020. Infinite Blue was selected to be a part of the Inc. 5000 Fastest-Growing Private Companies of 2020 in addition to the Deloitte Technology Fast 500 for 2020, two amazing communities of companies that have made major impacts on the world. We’ve also received a nomination from DRI for the third year in a row as the Product of the Year. It’s a testament to what we’ve achieved, but those who know me well know that it means we’re just getting started. It’s not time to rest on our laurels but to press forward, stronger and harder, to keep innovating.
Where we’re heading
As we round into 2021, we must establish the new baseline as well as anticipate and manage new crises that are already getting sent our way. How do we handle those working at home now as we used to when they were in the office regarding redundancy and workforce planning? What is the “new normal” we need to reset to and when do we lock that in as our new baseline or is it ever shifting?
All of us at Infinite Blue stand ready to assist you and your organization to build and grow a culture of resiliency. We have some exciting evolutions coming from our products and services that we’ll be introducing to you throughout 2021 but we also want to continue to hear what you need. Our product managers and customer success team members have established several ways you can interact with both our team and our customer communities. Additionally, I hope to see many of you at our Discover 2021 conference in Philadelphia, Pennsylvania, in September. Until we speak again: stay healthy, stay safe, and stay resilient.